Why I started studying Prosci
Recently, I came across a Microsoft AI Adoption Architect JD—and it listed "Prosci Certified Change Practitioner or equivalent" as a preferred requirement.
This tells me something: Microsoft knows that Copilot adoption isn't a technology problem—it's a people problem.
In fact, Microsoft and Prosci have been partners since 2014.
▶️ https://lnkd.in/gYSTVWm8
Business Analysis vs Change Management vs Project Management
Business Analysis ensures projects align with organizational needs.
▶️ https://bit.ly/3Lc4q7C
Project Management focuses on scope, deadline, and cost—task-oriented.
Change Management asks: what if people simply don't want to change?
I heard about a $100,000 IT system that was successfully deployed, and nobody used it. The project succeeded. The change failed.
Here's how I see it:
Business Analysis asks WHY (organization perspective)
Project Management defines WHAT (task perspective)
Change Management addresses HOW (people perspective)
Interesting that Project Management—the most well-known framework—actually comes last in this sequence.
What is Prosci?
Prosci ("Professional + Science") is the global leader in change management—80% of Fortune 100 companies use their methodology, and they've certified over 100,000 practitioners worldwide. Prosci was founded by Jeff Hiatt, who researched why changes fail across hundreds of organizations and found something simple:
"Successful change is rooted in how to facilitate change with ONE PERSON."
We are more alike than different. The common steps of individual change became the ADKAR model.
ADKAR in Action: M365 Copilot Rollout
Here's how I'd imagine applying it:
Awareness: "Our organization is adopting Copilot. Here's why."
Desire: "What's in it for YOU?"
Knowledge: "Here's what Copilot can do. Where can you apply it?"
Ability: "What barriers do you face? We'll help."
Reinforcement: "Get certified. Become a Copilot Champion. Earn recognition."
Still early in my learning journey. Would love to connect with practitioners who've applied this in AI/Copilot rollouts.
AI is just a tool. Without people adopting it, it creates no value.